Every person in this world is constantly searching for ways to improve their standards of living. The quest for a better quality of life never ends.
At CUCKOO, we have made it our mission to push the boundaries of our capabilities, so that we are able to not only further improve lives by meeting the standards that millions of families around the world would expect of a global home appliance brand, but to also go far beyond these standards in all that we do, every day.

That is the CUCKOO Promise.


“To become the largest & most productive home appliance sales force in Malaysia”


Encourage & guide each ASG member raise their standard, challenge their limit, and achieve greater success in life.


“Is not relate to your ability; is relate to the choices you make”